“We’re all about making business more human and in order to do that, it helps to have a clear understanding of what’s resonating with people and what’s not. Foursquare’s Closed Loop Attribution not only helped us understand incrementality for online conversions but also which partners were driving a lift in …

“When it came to keeping our users healthy, safe, and informed, Foursquare’s Places Database was an incredibly valuable tool. The breadth of POls and data points included helped us to increase our popular hour graph coverage and meet our users’ needs to avoid crowded places.”