“We’re all about making business more human and in order to do that, it helps to have a clear understanding of what’s resonating with people and what’s not. Foursquare’s Closed Loop Attribution not only helped us understand incrementality for online conversions but also which partners were driving a lift in …

“As a retailer, driving consumers to both our physical and online stores is always top-of-mind when running paid media. By partnering with Roku, we were able not only to successfully drive in-store traffic but also to directly match ad exposure to these brick-and-mortar store visits.”