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Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.
Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. By connecting upper funnel marketing data with lower-funnel attribution data, marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services.
Origami Logic is changing the way businesses measure, analyze and optimize their marketing efforts. Through the industry’s most comprehensive marketing intelligence platform, global brands such as Visa, JCPenney, Cisco, Intel and Aeropostale are deriving greater value from their disparate marketing data and making better decisions faster. Based in Menlo Park, Calif., the company is backed by leading investors, including Accel Partners, Icon Ventures, and Lightspeed Venture Partners.
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