Five By Five (5x5) is on a mission to democratize access to high-quality data by creating the world's most trusted data organization. Their pioneering member-driven ID graph model is powering the next great generation of digital products by eliminating traditional barriers of data costs and complexity. Members anonymously share their data exhaust signals, which they transform through continuous validation into verified assets, creating their self-evolving identity graph—a comprehensive dataset that grows more accurate and valuable as member participation expands.