"Facebook allowed us to target our core audience without breaking the bank, helping us achieve a very good return on ad spend. Facebook’s low barrier to entry enabled us to keep our advertising costs low with minimum risks, which really helped us scale our business."

"The campaign drove one of the biggest seasons ever for Birthright. This is represented in the positive brand lift metrics of 22-point increase in ad recall, 7-point increase in brand awareness and a 9-point increase in intent. Facebook in one campaign alone increased intent to book a trip by 69% …