"The expanded viewing space provided by Canvas challenges marketers to create ads that are even more entertaining and interesting. Coupled with increased target audience configuration accuracy, we measured impressive increases in click-through rates of between 9–40%. And people who interacted with our Canvas ad spent an average of 12 seconds …

"As a retailer, we're increasingly leaning on mobile advertising initiatives to drive sales. We tested dynamic ads and were happy with the scale and performance. We were able to automatically reach the right people with the right product recommendations at the right time, which resulted in statistically significant increases in …