"Our original website existed only as a one-pager. Now the enrichment with product-specific lead pages, the development and maintenance of a blog as well as the connection to a CRM system enable us to determine potentials on the basis of digital customer behaviour and to document lead processing. Our previous …

"Evalanche is a powerful tool that we can use in many ways for our content marketing: from sending newsletters to fully automated campaigns. Initially, we wanted to make full use of the available options to run campaigns and control them down to the smallest detail. However, while the complexity of …