"We use etailinsights to better understand our target customers. From what technology a retailer already has in place, to who we should be speaking with specifically. The data is never ending. We’ve developed campaigns off of what platforms retailers use -  having this insight into our prospects’ has ensured our messaging is relevant. This tool has also helped us effectively set meetings, prior to conference attendee lists being available, by giving us a wholistic view of decision makers at each company."