“We needed targeted eCommerce data that was accurate and easy to use to help us connect with the right contacts and really break into the U.S. market. With corporate and retail foreign exchange being our core, we’ve been in the Global Payments industry for nearly 30 years, throughout which we’ve had to cold call and generate leads using our internal team of direct marketers. We’ve subscribed to a number of different leads databases for target lists, but we were spending too much time with companies that don’t fit our target market. It was also difficult to locate the exact information required to reach the right people.”