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    OptSoft, Inc. was established in 1997 by a team of experienced software development and management professionals with one overriding purpose: to develop the most comprehensive, customizable, and user-friendly customer relationship management software solution in the world.

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    Streak is the only CRM built entirely within your Gmail to help you get things done. Whether you want to close more deals, manage partnerships, or track support issues, Streak helps you focus on what matters most to your business - without ever leaving your inbox. According to Forrester Research, only 10% of CRM adoption is voluntary and 25-40% is forced. Streak’s end-user focused platform requires little to no training and is as easy to use as a Google Sheet.

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    While White Cup and Hookshot are new names in the industry, the platform is comprised of a combination of software from three sister companies: Compass Sales Solutions, MITS, and Tour de Force. In 2020, the three came together and rebranded under one company, White Cup, and one product suite, Hookshot. White Cup offers two integrated Hookshot products: Business Intelligence (BI) and Customer Relationship Management (CRM). Hookshot integrates with key business systems, like your ERP, to enable you to gather, analyze, and act on meaningful data tailored to your business goals and industry best practices.

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