"As a new and emerging streetwear brand, delivering the perfect fit to new customers is a top priority. Introducing Fit Quiz to our shoppers allowed us to stay extremely transparent with our sizing which increased customer trust, loyalty, and retention rate over the national average of 28%."

“At Helene Clarkson, we provide women with comfort and style. Every woman is different and has her own unique fit preference to feel comfortable. This is why we partnered with Easysize, a fit predictor that recommends sizing, not by body measurements but by shoppers’ fit preference.”