“It didn’t reflect the modern media organization that we were."

"[Firstup] has been a huge win. People really enjoy using the product, and they’re highly engaged. It helps us stay connected with what’s going on throughout the company. We see, hear, and read things on FarmFeed that enable us to understand what’s happening and build a sense of community."

"Working with Dynamic Signal has been pivotal to SDL achieving specific goals around advocacy and the social sharing of content. From the initial project briefing through to the on-going delivery of our internal social advocacy program – with Dynamic Signal – we have advanced our social and community content activity."

“To see the types of content our colleagues are interacting most with, or the methods of communication that are performing the best, really helps to drive our strategy. It’s so much more mindful now, because we have the data to back it up.”

"We’ve had such a wonderful experience with Dynamic Signal. The response we’ve had from our employees has been incredible. The feedback we’ve received about the platform so far has been extremely positive and we’re very excited to evolve the platform over the upcoming months. We continue to be impressed with …

"In order for the rebrand to be as successful as possible, we knew that we had to activate our employee base as brand champions. Beyond their adoption of the new brand, we wanted to empower them to be brand advocates within their own networks."

"When you look back at the timeline, that’s really when things got serious. People were starting to be told to work from home. Sports leagues were shutting down."

“We wanted to think through if the content we had prepared was right for this new operating environment. Are our clients and contacts going to be receptive to hearing a message that had been planned weeks, if not months, earlier? Would it make sense, be relevant, and add value for …

“The more people feel developed and invested in, the more apt they are to have higher engagement, higher retention, positivity about the company, and to be advocates for the company. Firstup offers that for us. It’s been revolutionary.”

"Everything was moving so fast. Things that we decided on Tuesday would change by Wednesday. Regulations on how to deal with the outbreak varied greatly from state to state. We needed a way to have direct communication with our frontline associates. They had to know what to expect on a …

“We wanted this for a long time. But when the pandemic hit, we all understood the greater sense of urgency. It means so much when our leadership is able to speak directly to all of our frontline associates during such a challenging time.”

"I was needed back at the office to start an essential project right away."

“Firstup has brought so much value to Newell Brands."

“But if you look at how people are engaging with the content, it’s on the mobile app—and that’s 10, 12, as much as 15 times more in some instances compared to email.”

“The need for [more intelligent] communication was growing leaps and bounds."