"In order to move from being a social brand to a truly social business we had to enable and motivate our employees to do more. We’re seeing our 1K employee advocates generate 1.2M impressions per month, which is resulting in over 6K clicks per month."

“We started Natural Born Advocates (NBAs) to leverage our employees' spontaneous attitude to share UniCredit related content on their personal social channels. NBAs was born to enhance this attitude, in line with company goals and values. We used an integrated approach outlining guidelines, training & communication and enabling tools."

"Employees are generally proud of what they do, so if you can make it simple and fun to share relevant content, they’ll do so. We’re an 8-year-old social agency and nothing has increased our employee social sharing more than Dynamic Signal."

“With Firstup, we were able to reach those who still had action items without spamming compliant team members. Promoting awareness among team members and providing leaders with resources to support noncompliant team members through the process was key to our success.”

"When you look back at the timeline, that’s really when things got serious. People were starting to be told to work from home. Sports leagues were shutting down."

“We wanted to think through if the content we had prepared was right for this new operating environment. Are our clients and contacts going to be receptive to hearing a message that had been planned weeks, if not months, earlier? Would it make sense, be relevant, and add value for …

"Our employee advocacy program has achieved 24,000 clicks to our website with only 100 employees."

“There was just such a desperate need for information because the anxiety level was so high, that we needed a way to get messaging out to people very, very quickly because there were just so many unanswered questions. This really helped us communicate with our folks quickly.”

"Being able to broadcast and push out critical information has been extremely helpful in keeping all of our staff, who are currently working virtually from home, informed, as well as our frontline staff who don’t have easy access to computers to get that information via email. Having this platform to …

“It’s up to us to get the right content on the One Toyota platform, and the strategy behind that is partly driven by the data and metrics the Firstup platform provides.”

"[Firstup] has been a huge win. People really enjoy using the product, and they’re highly engaged. It helps us stay connected with what’s going on throughout the company. We see, hear, and read things on FarmFeed that enable us to understand what’s happening and build a sense of community."

"One of our store managers said, ‘Thank you for creating an avenue that lets us communicate with our Cumberland Farms family. There’s so much value in that.’ We really are a family, and this gives us a way to talk, interact, and engage with each other."

“One big advantage of the Firstup platform is that it can do a lot of things for us in one place. It’s made life easier."

"We know that getting out news about Bounteous is an important way of amplifying our blog content and thought leadership. We want to publicize events and highlight our training sessions across the country. Getting employees involved and seeing a halo effect from their shares is important to us."

"The Well was a mechanism to bring together 400-plus voices and streamline communications in a water cooler-type format. It was a way to celebrate our new combined identity, while staying true to our respective roots."