"Instead of having simple well-crafted tools that can all work together, companies are incentivized to create big, bloated all-purpose mega-platforms."
"We found dscout incredibly effective because it’s just so deep and comprehensive. In a stakeholder presentation, we could capture video clips, show a customer journey, and illustrate how old and young people are the same in terms of their media behaviors."
“Participants are so much less self-conscious on dscout. They’re hanging out and talking to you, and they’re getting super real. My clients are amazed they can’t get over the fact that people will do this.”
"After about 10 interviews, we heard a few key themes pop up again and again. We held a debrief session, designed a few solutions, and made some language and sequencing changes immediately. The detail and clarity of the feedback gave us the confidence we needed to act quickly."
"The dscout platform simplified the process, eliminating much of the logistical coordination work and letting me focus only on the information I wanted to get and the information that I did get."