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“Our client, Tiger Sheds, has a strong seasonality and limited product offering (sheds and log cabins). The aim of the campaign was to build brand awareness, increase social media coverage and drive traffic during their off-season. Idea & Strategy: Create a log-cabin (ZFC-1) that is zombie-proof to attract the attention of the media around Halloween. A product page was created to advertise the well-researched zombie-proof cabin, with rendered images, a product description and videos. The features listed below were part of the product description and made the page believable: A 10-year anti-zombie product guarantee. Spoof reviews published under zombie names. A full 3D CAD version of the ZFC-1, including a video that gives the visitor a tour of the cabin. Though set up as a content marketing idea, the zombie-proof cabin was made available for purchase at a price of £69,995.50. We mainly targeted technology news websites at first, owing to their predominantly male readership and their ability to accelerate the rate at which the news would spread, with the mainstream media often picking up stories from these sites. Campaign coverage: coverage from 500+ online publications internationally, including The Telegraph, The Huffington Post and Daily Mail. The ZFC-1 was also featured on ABC News, Good Morning America, Fox News and WWMT News in the USA, as well as by Sunrise, an Australian TV breakfast show . Traffic KPIs: website traffic from social up one million percent month-on-month; new users from social were up three million percent. Overall traffic to the site in October 2014 increased by 1,900% year-on-year, with October also seeing 107% more traffic than the rest of 2014 combined. Social media results: The product page received 9,600 Facebook likes. Awards: The campaign has been nominated for various awards and won several, including the Drum Search Awards ‘best use of content.”
"All our Twitter clients experience healthy growth in followers and engagement and Drumup plays a big role in this. We also often hear from our clients about how happy they are with the content we are tweeting out for them and we have Drumup to thank for that."
Contently is a technology company that helps brands create great content at scale. Contently provides enterprise companies with smart technology, content marketing expertise, and vetted creative talent – journalists, photographers, designers, videographers, and all things in-between. Contently is a software business built by content creators, and both its products and philosophy reflect this—which is why it is named one of the best content marketing brands in the world as their clients. Contently was recently named one of Inc. Magazine’s 100 fastest-growing private companies, and received an ASJA award for investigative reporting.
Miappi simplifies the delivery of social media for brands and individuals by displaying everything within a single user interface. With every tweet, Facebook post, photo and film in one place, Miappi is the fastest way to follow everything about the people, teams, shows and brands that you love. The beautifully designed profiles work across all devices and platforms so they can be seen anywhere and at any time.
TINT is a social media marketing platform that connects brands and fans into one social hub. Your hubs can live on-site or anywhere else with a screen like mobile, digital advertising, TV, interactive displays, digital billboards, and jumbotrons.
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