“We started blogging for Timber Lake Truss Works back in October and we didn’t make much movement with the first two. However, I restructured our topics and what we blogged about. I asked the client what are your customers’ biggest questions?” And he responded with a large list, but he said the biggest is about price. I said, okay, let’s pursue the topic of price when it comes to trusses (really boring, I know, but wait!). I told him to dump all of the truss cost and pricing information he had on me and we would make sense of it. So he did and we published the post. To date, it’s drawn 5,900 pageviews! Literally, one of the most boring topics has blown up on a blog with little to no authority and with no crazy backlinks. It defies all of the SEO rules. If you search “how much do trusses cost” or a variation, you will see it lists in the top 5 of SERPs. The client is also receiving calls from coast-to-coast that he cannot fulfill because he doesn’t ship far enough.”