“At 4 Wheel Parts, we needed a more effective way to integrate our e-commerce channel with our physical retail stores, We recognized a need to better communicate to web users that physical store locations may exist nearby. This would help conversions for people who prefer to buy at a store …

“The decisive factor in our decision to choose Digital Element was the guarantee of highly accurate geo-data. This element is critical for our business as we use the data to increase the relevance of advertising, which has proven to be successful and has driven a significant increase in click-through rates …