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Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Leveraged by the world’s most recognized brands, Digital Element provides clients with innovative solutions designed to optimize engagement across industries and applications, creating unique value at every consumer touchpoint.
“At 4 Wheel Parts, we needed a more effective way to integrate our e-commerce channel with our physical retail stores, We recognized a need to better communicate to web users …
“Digital Element’s technology allows us to ensure compliance with a client’s geo-targeted ad buys, and to increase the effectiveness of campaigns by demonstrating geographic areas with strong performance.”
“There is no question that programmatic buying is becoming the future of marketing as more and more advertising inventory becomes digital.”
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