“We’re approaching the point at which most of our network’s locations will have visibility into everyone else’s inventory. Dealers who have their own warehouses will help better support our global supply chain by shipping a hard-to-find tire across the province to meet a customer’s need at a remote retail location. …

“When a customer request comes in, we have to know exactly what we can promise—and then deliver on that promise. Demand Solutions APS provides us with an accurate view of the machine resources we can sell at any given moment. I remember when our long-term customers were threatening to leave …