“Being able to identify who was most at risk of churning in our regular giving program has meant we could implement effective interventions to keep our donors engaged with our vision and purpose, and keep them committed to supporting our work. Through our Thank You calling campaign we were able to proactively call donors to thank them for their giving and share how their continued support is making a difference. Without Dataro’s software, we wouldn’t have known which of our regular givers may have been at risk of cancelling their monthly gift, and when. We are really thrilled with the donors we've retained, along with their invaluable support through regular giving, and will be looking to make the Thank You calling part of our ongoing program activity.”