


Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.
Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Popular retailing, media, consumer goods, banking, and tech brands use Lytics to execute one-to-one marketing programs that their customers welcome.
Upsight is a comprehensive web and mobile marketing platform. They empower the world’s best marketers to build personal, profitable relationships with their customers. Their proven enterprise marketing solutions afford their clients the power and flexibility needed to execute sophisticated strategies that keep customers engaged, retained and monetized. Upsight is built from the ground up to handle the unique challenges of scalable, portfolio-driven businesses that depend on premium targeted messaging and multi-stream revenue optimization.



