"Since almost half of our revenue is generated via apps and our app users show high engagement, apps play an important role in our company’s strategy. For that reason, we’re focusing more and more on our app marketing strategy, including the development of app remarketing and app acquisition activities."
"People have to think about, why am I here? What’s my reason why for being in this market? And I think we will see a lot of interesting concepts coming up in retail in general, not just in sporting goods, but in all the other different retail sectors as well."
"Criteo has proven to be a powerful tool for reaching potential clients. During Cyber Monday it managed to generate an increase of 178% in income whilst reducing 53% of its COS versus its reference."
"The Criteo team is a valuable consultative partner for our business. They not only work with us to continually improve our online campaign performance, they also help us meet shifting business requirements related to our advertising."
"The Criteo team understands our needs as a business and an advertiser. It’s great to partner with a team that knows when to step forward and help us optimize our advertising, but also gives us the flexibility and freedom to manage our own campaigns."
"For the past several years, Criteo has been a key partner in driving online sales. They have delivered best in class campaign performance while providing great service and a customized approach for our business."
"Continual optimization is vital to our marketing efforts, and with Criteo, we always have an opportunity to try something new and to continually innovate in performance display, a very important channel in our mix."
"The enhanced Criteo engine has provided a significant performance boost when benchmarked against the previous generation, and the improved functionalities opened up a number of new, interesting and exciting opportunities for us to explore in the future. Even in our preliminary tests, we’ve been able to see a 9% lift in conversions and 36% higher revenue. And best of all, we get all this additional performance at no additional cost to us."
"After investing a lot in download campaigns, we weren’t getting the retention or conversion rates we wanted. Criteo in-app retargeting allowed us to improve both these metrics as well as user profitability."
"We’re strong believers in email because it allows us to create a one-to-one communication. The fact that Criteo Email enables us to do that with customized information at the product level based on the customer journey is great."
"For most businesses, Performance Display should be a no-brainer to help improve the overall conversion of users who are in the consideration stage for purchasing your product."
"We started working with Criteo late last year prior to our peak period, and the results have been incomparable to our previous online display activity. The uplift in volume has enabled us to significantly increase the number of bookings delivered through performance display, while retaining a comparable CPA. I’m now confident that we are working with the best possible solution."
"Criteo’s Display Performance solution is fully integrated in our digital acquisition strategy. Their implementation has helped us maximize our results thanks to an intelligent technology, favoring the acquisition of qualified clicks and conversions."
"Our app users are some of our most loyal and important customers, so we not only want to keep them engaged with our products and brand, we also want them to have a positive experience whenever they interact with us - Criteo ads strike that balance."
"We are very happy with Criteo. They were able to generate far more sales than we expected at our set CPO targets."