“Crimtan’s campaign far exceeded our expectations. It had a significant impact on both our brand awareness in key markets and in reaching our quarterly revenue goals. We combined UK and USA activity, and both performed well. The combined ROI was also higher than any other paid advertising activity during that same time period. And the revenue generated through programmatic was 22 times that of other types of top of funnel online advertising. As a result, we will definitely be running another campaign and we intend to make programmatic advertising a continuous part of our online advertising.”