"We wanted to be more relevant to our target audience using our existing budget which we now have to spread over so many channels and initiatives. We get the bulk of our assets from the global team, many of which are very westernised or repetitive, so these alone weren’t relevant …

"Creatively Squared has been a great value-add platform for us in our lifestyle image needs, we use the platform as an extended arm to our content creation team.We have used the Creatively Squared assets on brand websites, SEO articles, eComm and multiple other touchpoints. We have also seen that authentic, …