"We wanted to be more relevant to our target audience using our existing budget which we now have to spread over so many channels and initiatives. We get the bulk of our assets from the global team, many of which are very westernised or repetitive, so these alone weren’t relevant enough to stay competitive and engage our local market. It has been a really simple process to submit briefs and receive the photos using Creatively Squared. The content that comes from influencers is very authentic, but I don’t have control over the output which is why it’s great to combine it with the results from Creatively Squared where I can be more specific with briefs. When I got my first submissions back I was impressed with the quality of the images, the support has been very helpful and the content has exceeded my expectations."