Cornett Testimonials

“Everything we’ve done for the brand has been social in one form or another. That’s brought a lot of organic growth, which has in turn brought organic trial. We get emails from people saying, ‘Hey, I’ve never heard of your brand, but because you do great work like this I’m going to go try it.’ Or, ‘I’m going to go buy a bottle of Eagle Rare just to keep around the house because I like what you guys stand for.’ —And that’s endless. It’s happened for seven years straight, people saying things like that. The amount of traffic we drive, for very little media spend, is phenomenal. There are months where we have more page views than brands 700 times our size. The fact that we can drive more people to our site, while supporting great causes, from an affordable campaign for a smaller brand speaks to our capability as an agency.”

“In the past, race meet campaigns had always been measured in attendance. So we wanted to challenge Keeneland to think outside of what they’ve always done and challenge ourselves to dig into other opportunities, to understand our potential with certain segments of consumers. We were not only able to create a unified and consistent campaign, we were able to become focused on where we were spending our money and talking to a particular segment of a very wide audience to get them to do three things: come to Keeneland, bring friends and spend money while there. And then building on that core strategy, we’ve identified opportunities to be more efficient when targeting more expensive outer markets as well.”