Cornett Testimonials

“The Lane’s End brand is synonymous with decades of success. What the Farish family, and their experienced team at Lane’s End, have achieved over the past five decades is truly remarkable. Cornett takes serious pride in our achievements on this brand, always challenging the status quo of the Thoroughbred industry while continuously raising the bar. For me personally, managing the Lane’s End account is an honor. Having experienced the industry both here in Kentucky and back home in Ireland, I have a great appreciation and respect for the Lane’s End brand and its perception around the world.”

“Bettors already know the Breeders’ Cup is the Super Bowl of racing. And although it’s the best betting day on the planet, their numbers had plateaued. So we starting looking at who exactly drives that handle and our “Bet Like No Other” campaign aimed to change habits of our audience leading up to the Breeders’ Cup—getting into their brain and reinforcing that this is an off-the-charts wagering opportunity. The other piece was a sort of ‘marketing stimulus package’ that tracks could apply for and determine how they wanted to market to their local audiences.”