Cornett Testimonials

“We were challenged to have our demographic engage with our brand and inspire them to travel to Lexington, which is difficult to do in the traditional space. So we explored executions like a Garden & Gun dinner series in Philadelphia and an out-of-home placement in Chicago, both of which allowed people to experience Lexington in their own markets. And in the follow-up survey after the Garden & Gun dinner series, 100% of the attendees said they were more likely to visit Lexington. So much of what we’ve accomplished is a direct result of close collaboration between our media, creative and account teams. From day one of a project, we’re feeding off of each other and exploring these types of unique executions, which won’t turn up unless you have that sort focus and collaboration.”

“Lexington continues to evolve, which presents new challenges all the time. I think what has made VisitLEX a huge success is the transparent, collaborative relationship we’ve established. We’re always coming to their team with proactive ideas, but the VisitLEX team is the same way and always has an open mind. It’s a true partnership, and it’s allowed us to find so many unexpected ways to share the story of Lexington, whether that’s something like an experiential collaboration with Garden & Gun for a Lexington-inspired dining experience, or the many creative ways we’ve been able to bring #sharethelex to life.”