“The Lane’s End brand is synonymous with decades of success. What the Farish family, and their experienced team at Lane’s End, have achieved over the past five decades is truly remarkable. Cornett takes serious pride in our achievements on this brand, always challenging the status quo of the Thoroughbred industry …

“We were challenged to have our demographic engage with our brand and inspire them to travel to Lexington, which is difficult to do in the traditional space. So we explored executions like a Garden & Gun dinner series in Philadelphia and an out-of-home placement in Chicago, both of which allowed …