Cornett Testimonials

“The vision behind ‘My Happy Place’ was an instant inspiration the moment it was presented to me, as the idea of capturing real people and their spaces in a natural way is relatively unusual for a campaign. More often than not the people and their spaces are real but there’s quite a lot of careful ‘placement’ of the products being promoted. Here, they really are real and (our subjects) really had a Cocoon by Sealy mattress to sleep on before we visited them to tell their story. Thankfully, they all were thrilled by the experience of a ‘night on a Cocoon by Sealy,’ so we got off to a good start. I like to think of these pictures as ‘image interviews’—a pictorial representation of the narratives of their lives and thoughts.”

“Creativity is in the DNA of our audience, and their bedrooms are an expression of that. It’s a space they’ve crafted for comfort, surrounded by the things they love. It’s where they celebrate individual style. We didn’t want to follow other brands in the category, showing models on a bare mattress in an empty room. We wanted to give an intimate look into the bedrooms of influential creatives—in art, music, fashion, film, photography—all around the country. So, we interviewed them to learn about what makes their bedroom their happy place. The photography and video from this series brought beautiful and inspired content, both social and digital, that captured the attention of our audience. The result was a truly organic connection.”