“One of the biggest things we notice about a lot of brands on social is that they aren’t actually social about it. We’ve grown Buffalo Trace’s Instagram follower count by 4 thousand per month, in part, because we make a huge effort to interact with and show love to our …

“‘Stand Strong’ has remained a powerful Buffalo Trace brand platform for many years—embodying the rugged, pioneering American spirit of its namesake distillery. The success we’ve seen in meticulously building this brand is reflective of the people at Cornett knowing Buffalo Trace inside and out—understanding their brand from a strategic standpoint. …