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“From a media perspective, what’s interesting is that A&W has over 600 restaurants nationwide, but we’re driving foot traffic into retailers using digital media. The way we’re able to do that is by using radius targeting and honed-in targeting tactics with digital. We don’t have the dollars to do big national buys, but we do have the ability to leverage that landscape. It also allows us to drive a specific action in-store, because a lot of the timing of our media is against whatever promotion we’re up against, so we’re driving that action that day. Digital media and online attribution is really easy to measure – you see the ad, you click the ad, you buy something online. What we’re doing is pushing out a branding message about a restaurant that has low awareness, telling people to find their nearest location, but also knowing that they’re visiting an actual A&W store after seeing your ad. So we’re taking online advertising to offline attribution, which is massive.”
“We have a really interesting dynamic on the A&W team. We have so many skillsets all contributing to each and every sales event, from the writers helping to shape the tone and inform a storyline for the product, to designers with varied strengths in layout, typography, illustration and production all collaborating to pull together what feels like a million little pieces for each campaign. Everyone is essential to getting a specific look and feel to carry through at a high level. We try and use techniques that could have been used in the past like painted letters and replicating vintage printing qualities, reflecting the brand’s classic aesthetic. It’s always a highly involved process that allows us to explore the many different needs of people from so many different touchpoints, whether it’s driving by the restaurant, the drive-thru, in-store POP, digital campaigns or just the random fun stuff that we explore to build buzz around a product. It’s about as complex as it gets, but with the talent we’ve assembled for this team and our incredible relationship with the client, it comes together pretty seamlessly most of the time.”
5ivecanons a full-service Jacksonville advertising agency focused on consumer engagement. We fuse brands with culture.They are a team of opinionated and dedicated creatives, passionate about the work and theirvprocess. Some of us are console and some are PC, but at the end of the day it’s the passion for their work that drives us to be better than the day before. And even though They may not agree on whether the original 1989 Batman movie was better than Dark Knight or not, we can agree that it’s… a movie.
Dealer Spike is a world-wide digital advertising company focused on helping dealers increase sales and service profitability through online digital advertising and training. They provide beautiful, powerful, distinctive web solutions and tools to hundreds of dealers worldwide. Their expertise comes from real-world dealership experience and a passion for listening and responding to their dealers' needs in the marketplace. Dealer Spike is focused on helping dealers drive more traffic to the showroom, phone, and internet for less cost.
Fish Marketing is a full-service, results-driven advertising and marketing agency in Portland, Oregon. They help their clients succeed and grow with well-crafted, hard-working, integrated advertising campaigns. That deliver the right message. To the right audience. Through the right medium. At exactly the right time. If you are looking for well-coordinated TV, Radio, Print, PR, Web & SEO to present your brand in a recognizable and unified way, you find the right agency. They work hand-in-hand with their clients to develop marketing strategies that deliver business results.
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