“With Team Valvoline, we’re doing something that is unique for the automotive industry. It’s a digital toolbox for DIYers—a branded content hub, ecommerce site, rewards program and educational resource. We’ve broken completely new ground. Team Valvoline is always evolving through the process of Growth Hacking. We’re looking at big data analytics from multiple sources to inform our decisions and optimizations. We’re thrilled to have a partner like Valvoline who is willing to go into uncharted territory with us. I think that speaks volumes to our relationship and a shared commitment to constant improvement.”