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Cornett dig deep to know the soul of a brand. They love the challenge. They attack big, complex problems with determination, imagination and collaboration, always aiming to drive continued success and growth for their partners. At every turn, they do what is right by the brand. They believe that people connect with brands that stand for something. Incredible things can happen when you let truth, meaning and purpose guide your efforts. They respect the qualities and virtues that make their partners who they are. That’s what makes them who they are.
“this is how vodka is supposed to taste.” So our job was simple: make people taste Wheatley Vodka. To accomplish that goal, we set out to tell an authentic story using Harlen himself. By giving consumers and bartenders insights into how this vodka is made, we knew we could attract the kind of discerning drinkers that would spread the word about Wheatley Vodka. We also knew that this was a vodka made with bartenders in mind, so we leveraged interview footage of bartender influencers and guest cocktail recipes to give credibility to the product."
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