Cornett dig deep to know the soul of a brand. They love the challenge. They attack big, complex problems with determination, imagination and collaboration, always aiming to drive continued success and growth for their partners. At every turn, they do what is right by the brand. They believe that people connect with brands that stand for something. Incredible things can happen when you let truth, meaning and purpose guide your efforts. They respect the qualities and virtues that make their partners who they are. That’s what makes them who they are.
“With Valvoline HD, we’re targeting a very specific individual – fleet owners and operators nationwide. So, it’s a lot industry publications, but being able to find people outside of those publications is what’s most interesting. We’re able to use device ID targeting for the actual fleet headquarters to then identify who that fleet owner is. So, if there are 500 people in a building, we know we’re able to segment that further and get down to the behavioral criteria that is most interesting to them. We are doing two things with Valvoline HD: we’re driving leads for their sales team, utilizing media as a kind of sales assistant for their teams to capture peoples’ attention and make them aware of HD, but we’re also generating leads from where the sales team can then call on that person, so it’s no longer a cold call.”




Read Cornett Reviews, Testimonials & Customer References from 30 real Cornett customers.
Browse Cornett Case Studies, Customer Success Stories, & Customer References from 25 businesses that use Cornett.