“What we love about working with UK HealthCare is that its core purpose is different, because it’s an academic research institution. When you’re working with people who come to work every day to — as they put it — ‘solve the unsolvable,’ it’s impossible not to get excited about what’s next. The research, the stories, the way collaboration weaves through thousands of employees is truly exceptional. We set out to connect the dots between discovery and application. UK HealthCare’s story is not simply one of new treatments or procedures. It is what happens when shared expertise is put into practice. We chose to seek out the intersections where those collaborations begin—a chance meeting in a hallway, a tumor board presentation—and build the campaign out of how those interactions could ultimately impact patient care.”