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Cornett dig deep to know the soul of a brand. They love the challenge. They attack big, complex problems with determination, imagination and collaboration, always aiming to drive continued success and growth for their partners. At every turn, they do what is right by the brand. They believe that people connect with brands that stand for something. Incredible things can happen when you let truth, meaning and purpose guide your efforts. They respect the qualities and virtues that make their partners who they are. That’s what makes them who they are.
“We all knew it seemed ambitious. But the more and more we explored the idea, the more it made sense. Big Blue Nation takes so much pride in being one of the most passionate fan bases in the world. So a chance to further validate that, we thought, is always going to be embraced. We loved the opportunity it presented to make a big statement for our client, as our main objective really was to raise awareness for UK HealthCare. It’s not easy to pull off a sponsorship effort of this magnitude. It really took a tightly coordinated effort between our team, UK HealthCare, UK Athletics, the Guinness World Record adjudicator and of course, the 24,000+ fans in attendance.”
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