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Cornett dig deep to know the soul of a brand. They love the challenge. They attack big, complex problems with determination, imagination and collaboration, always aiming to drive continued success and growth for their partners. At every turn, they do what is right by the brand. They believe that people connect with brands that stand for something. Incredible things can happen when you let truth, meaning and purpose guide your efforts. They respect the qualities and virtues that make their partners who they are. That’s what makes them who they are.
“One of the biggest things we notice about a lot of brands on social is that they aren’t actually social about it. We’ve grown Buffalo Trace’s Instagram follower count by 4 thousand per month, in part, because we make a huge effort to interact with and show love to our community—always staying a part of the conversation, or starting a new one. We’re willing to take risks with trends, putting out content that may not be the norm.”
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