“Everything we’ve done for the brand has been social in one form or another. That’s brought a lot of organic growth, which has in turn brought organic trial. We get emails from people saying, ‘Hey, I’ve never heard of your brand, but because you do great work like this I’m going to go try it.’ Or, ‘I’m going to go buy a bottle of Eagle Rare just to keep around the house because I like what you guys stand for.’ —And that’s endless. It’s happened for seven years straight, people saying things like that. The amount of traffic we drive, for very little media spend, is phenomenal. There are months where we have more page views than brands 700 times our size. The fact that we can drive more people to our site, while supporting great causes, from an affordable campaign for a smaller brand speaks to our capability as an agency.”