“The vision behind ‘My Happy Place’ was an instant inspiration the moment it was presented to me, as the idea of capturing real people and their spaces in a natural way is relatively unusual for a campaign. More often than not the people and their spaces are real but there’s quite a lot of careful ‘placement’ of the products being promoted. Here, they really are real and (our subjects) really had a Cocoon by Sealy mattress to sleep on before we visited them to tell their story. Thankfully, they all were thrilled by the experience of a ‘night on a Cocoon by Sealy,’ so we got off to a good start. I like to think of these pictures as ‘image interviews’—a pictorial representation of the narratives of their lives and thoughts.”