“Being able to customize a message to just certain segments of the population is key. Democratization of data. It is not just the fans engaging with content, but it is everyone in our organization tracking and further improving that engagement. This allows us to derive concrete value from the data …

"Moving to Contentstack was a very welcome transition for our content team. The best part was that the new platform is customizable to meet all of our content team’s needs, without requiring highly complex development."

“To change one word in our content could take up to two weeks, which just wasn’t an acceptable lead time. We wanted to expand the foundation and establish one single source of truth for digital content so that we could apply multi-touchpoint, multi-process reusability.”

“We wanted to be able to have a strategy that involved long-form content, but also had short-form deal content embedded in it, and that wasn’t something we could do.”

“We’ve been able to quickly learn how to use the system, build automations as POCs, validate them, and then deliver them to our environments in an incredibly fast-paced manner.”

“Our business has changed in a way that everything is more connected. While 10-15 years ago you just had a website, now we have connections to mobile, back-end systems, and many different sources and channels to integrate with. With traditional technology this was difficult, but a headless CMS would make …

“Knowledge sharing and updating content has become much easier. We now have 60 users in Contentstack who all use the platform for publishing and editing, which means we can have more interaction, more changes, and more content.”

“We also wanted a distributed application ecosystem where we weren’t tied to any specific product. There was no way to do that before. Contentstack was the simplest headless CMS we saw, with an intuitive user interface, and customizable models.”

“We have a huge amount of very high-quality content, but our focus is always to help it reach the right people at the right time and in the right format. With our previous solution, the front-end and the back-end were so tightly coupled, if you wanted to change elements of …

"We’ve really been able to amplify the reach of our content by localizing and syndicating, whether that’s across languages, different audiences, for compliance purposes, or even to cater to various levels of knowledge and expertise. Not only is it quick to syndicate and localize content, it’s all automatically tied back …

“We knew that we could punch at a level above our weight class by having content consolidation and being able to connect the mobile and web experience.”

"But because we were transitioning from a system without restrictions, our content types were on the larger side, and we found porting the content over a challenge. Then we came to Contentstack, and from the first conversation to full implementation — all content in the system and ready for mobile …

“We put a goal in place to normalize that product data and manage it centrally in a way that was much easier to use, which would speed up the time it took to roll out new product lines as well.”

“I wanted to be able to give platform teams the power to go in, change what they wanted, configure the content, and create a truly dynamic experience — all on their own, without the need to rely on engineering teams.”

“We needed to find a way to make it faster, both the actual experience on the website, and content creation behind the scenes.”