“Being able to customize a message to just certain segments of the population is key. Democratization of data. It is not just the fans engaging with content, but it is everyone in our organization tracking and further improving that engagement. This allows us to derive concrete value from the data we have about our fans. Right now, on any given day during the season, we have over 70 users actively monitoring 250 dashboards and reports and, with Contentstack, we are more efficient and can make better decisions as a result.”
"Moving to Contentstack was a very welcome transition for our content team. The best part was that the new platform is customizable to meet all of our content team’s needs, without requiring highly complex development."
"Moving to a cloud-native approach, with a headless CMS like Contentstack, has given us an ability to rapidly adjust to changing business needs."
“We wanted to improve the flexibility of how pages and content were created."
“They said, why not flip the structure on its head, and instead of us making content types for each page, we make components, allowing the editors to work on content.”
"Sky as a company is so fast paced. Every few months there is a new initiative or a new product. Before we launched Sky Websites, development teams became a bottleneck. Now, they enable any stakeholder to make changes to any website, at any time, and without needing technical knowledge to deliver an excellent outcome."
"We cut out 40% of our tickets by having a CMS where other users can make updates to the website. That 40% is so valuable for us, so we can focus on revenue-driving initiatives and find new ways to get users to engage with our web properties to get more leads in the pipeline for sales. It is a huge advantage for us!"
“The customer experience we know is going to continue to change dramatically in the next one to five years, with the introduction of Gen AI, and things we can’t even anticipate now.”
“We love setting very high expectations for our customers and then shooting for an even better experience to achieve that for them. We have incredible CSAT scores and NPS scores and we need to back that up with proper customer experiences.”
“And it might take up to half an hour until you see it reflected on the site.”
"When Pirelli launches a new product worldwide, we need to adapt content and update the catalog, homepages, SEO pages, and product pages of 50 websites in more than 25 languages with a very short time to market. With Contentstack, compared to the previous CMS, the operating time has been cut in half."
"Pirelli is looking ahead to leveraging Contentstack’s wide catalog of integrations, including Google Analytics for business intelligence, Jira for productivity and DAM and PIM integration for content consistency and efficiency. Using Contentstack, Pirelli also plans to leverage AI for automatic translations, SEO and content creation, and to discover new opportunities with Contentstack Personalize."
"Impressions are the metric of a failed marketing campaign. If you’re not getting the conversions, it means you weren’t hitting the right audience. You may not reach a million people, but we’re going to reach the right people with the right message. And that’s where Lytics helps us."
“Our previous technology stack wasn’t meeting our needs as a business to deliver content and enhanced customer experiences at speed or at scale, and was limiting our growth potential.”