“Being able to customize a message to just certain segments of the population is key. Democratization of data. It is not just the fans engaging with content, but it is everyone in our organization tracking and further improving that engagement. This allows us to derive concrete value from the data we have about our fans. Right now, on any given day during the season, we have over 70 users actively monitoring 250 dashboards and reports and, with Contentstack, we are more efficient and can make better decisions as a result.”
"Moving to Contentstack was a very welcome transition for our content team. The best part was that the new platform is customizable to meet all of our content team’s needs, without requiring highly complex development."
“We already had a website and a mobile app but they weren’t in a good state, they relied on legacy technology with different CMSes for mobile and website, making it hard to keep them accurate and up-to-date. We wanted to upgrade digital as a marketing tool to support the customer journey, and for cultivating customer loyalty through lead generation and personalization.”
“They said, why not flip the structure on its head, and instead of us making content types for each page, we make components, allowing the editors to work on content.”
"Sky as a company is so fast paced. Every few months there is a new initiative or a new product. Before we launched Sky Websites, development teams became a bottleneck. Now, they enable any stakeholder to make changes to any website, at any time, and without needing technical knowledge to deliver an excellent outcome."
"We cut out 40% of our tickets by having a CMS where other users can make updates to the website. That 40% is so valuable for us, so we can focus on revenue-driving initiatives and find new ways to get users to engage with our web properties to get more leads in the pipeline for sales. It is a huge advantage for us!"