“There were a lot of search queries that just provided erroneous results, and Algolia really lacked the tools to empower our merchandisers. We had no CSM support whatsoever to answer our ecommerce-specific questions. It just wasn’t built for ecommerce, and we were lacking the key insights that we needed to be able to take action. We didn’t know when to add synonyms for high-frequency search terms or when to optimize for conversion rates. We knew that search was a high-intent channel used by 15% of our customers, but we had difficulties optimizing for it. That was definitely a problem.”