"Our revenue increased by 1% incrementally three months after a data-driven mechanism was adopted within the pricing engine. The solution factors in product cannibalization and seasonality to calculate demand elasticity. It suggests optimal prices and the best promotional products, among other tasks."
"We've been using Competera for only a few months but it is already indispensable for the team. Out of all the benefits it has, Competera helped us reduce manual work and save plenty of time that we can now spend on strategically important tasks. We are now capable of tracking market positioning and strategy implementation on a daily basis. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing. Competera managed to satisfy our requests and that's why we would definitely recommend it to other retailers."
"Panasonic places a high value on brand image and that’s why we maintain and protect the right price positioning. Competera brings us such a wide market vision and the current price policy of resellers. The system of automated notifications within the dashboard helps manage the alerts with price violations in an online channel. As a result, we can build good relations with our resellers, being sure about Panasonic brand image in consumers’ eyes."
"Advanced algorithms reveal cross-dependencies in product categories or between them, sales cannibalization of categories or individual products, market trends, and dozens of other internal and external factors that influence sales. For a long time, there was a belief that such solutions are much-in-demand in grocery retail only, but our project proves it wrong. Pricing optimization is already delivering great results and we plan on further development of the system."