Competera

"I love the fact that spreadsheet pricing is dead to me. Since I started using the pricing platform the pricing in Watsons doesn’t depend on the human eye, so that I don’t worry about mistakes any more. I’m sure that I can achieve my KPI’s and then some. As a result, the revenue of the shop is going up and I can earn more for myself. Saving time on manual checking of competitors’ prices, promotions and assortment, I can concentrate on strategic tasks. My job gets more profitable and ambitious thanks to the automation of pricing."

"When using machine learning in repricing, we set business goals and constraints. Machines do the rest of the job. In other words, we do not do repricing per se, but we set the rules of the game and control the results.Technology does boost the financial performance of your company. As technology takes up routine tasks, pricing managers need to boost their analytical skills and business thinking. We have to learn to see the big picture and make not tactical, but strategic decisions."

"I activated Competera two months ago to solve two problems, to manage product prices, and to speed up the repricing process. Now I'm completely calm about both of the goals."