“Competera was the first tool we used, yet one thing was clear since the very beginning: It helps to compare many prices at once.”
"Maxtool is at the stage of advanced market analysis and automated repricing within our pricing journey. We get help from Competera's platform and find the platform an appropriate to reach comprehensive price optimization. We've already made a huge step in securing our market strategy and handling negotiations with vendors. Now we strongly look into the future when shifting to ML-based price optimization."
"Tink has found an efficient partner in pricing through Competera! Now we can achieve our goals properly via price management as Competera produces the pricing recommendations based on our internal data."
"Canadian CPG Company is a premium North American consumer brand. Competera is our reliable partner, providing us with a MAP monitoring tool for the last year. Our Brand Intelligence campaign enables us to monitor the minimum advertised price of over fifty North American e-tailers. The MAP violations report, facilitated by Customer Support manager, provides us with the most current information. This report helps us to maintain our brand’s position in the market place. Competera is a good brand intelligence tool for distributors."
"Advanced algorithms reveal cross-dependencies in product categories or between them, sales cannibalization of categories or individual products, market trends, and dozens of other internal and external factors that influence sales. For a long time, there was a belief that such solutions are much-in-demand in grocery retail only, but our project proves it wrong. Pricing optimization is already delivering great results and we plan on further development of the system."
"Price benchmarking and promotion analysis reports have been well received and appreciated across Markets. Pricing and Category managers can use reports with minimal training, thanks to very intuitive and user-friendly UI/UX. Also, the high dashboard up time, data freshness facilitated by daily crawls, data export features and customisation of price comparison logic have proven to be a game-changer for our teams."
"When using machine learning in repricing, we set business goals and constraints. Machines do the rest of the job. In other words, we do not do repricing per se, but we set the rules of the game and control the results.Technology does boost the financial performance of your company. As technology takes up routine tasks, pricing managers need to boost their analytical skills and business thinking. We have to learn to see the big picture and make not tactical, but strategic decisions."
"For quite a while, pricing managers sought an optimal price for their product categories. In most cases, the decision was simply to lower the price. In other words; to lower the margin. Fortunately, we connected with Competera four months ago and now we have the truly optimal prices - not the lowest, but the most beneficial from revenue side as well as in customer's eye. Keep on, Competera."
"Panasonic places a high value on brand image and that’s why we maintain and protect the right price positioning. Competera brings us such a wide market vision and the current price policy of resellers. The system of automated notifications within the dashboard helps manage the alerts with price violations in an online channel. As a result, we can build good relations with our resellers, being sure about Panasonic brand image in consumers’ eyes."
"We at Kormotech.com are very lucky to work with Competera. Their price monitoring tool is an amazing instrument for brands and manufacturers oriented on protection of brand image. The data from Competera helps us make effective decisions. If you want to maintaim MAP and timely react to violations right here and right now - Competera Pricing Platform is the best solution for you."
"As a US-based pet food & supplies retailer, we’ve utilized and benefited from the Competera platform for almost a year. They’ve helped us a lot in our pricing journey by giving us the tools we needed to create a new pricing strategy, stay on top of the pricing in the marketplace, and increase our dollar margins. The features and customizable dashboard are great! I especially loved the automatic email reporting. We’ve always received the agreed level of services and we could always rely on Competera in our pricing decisions. Competera has a lovely customer success team, too. Along with their developers, they have been extremely responsive and constantly delivered. I would highly recommend this platform as a great and trustworthy solution."
"Two months ago we started receiving market insights about our competitors from Competera pricing software. Competera offers lightweight integration, actual and reliable data, good support, and information updates due to Elkor needs. Their method of collecting data did not cause an overload of our website, so we were able to work in a habitual flow. Now we have more purchases in categories with product analogs towards our implacable competitor. The metrics on sales, stock turnover and margins increased in our store and I think the good pricing based on data is the reason."
"With the implementation of Competera, we significantly reduced the time spent on repricing daily: earlier the assortment calculation was taking up to 3 hours, now we receive final results in 30 minutes and are ready to proceed with strategic decisions."
"Competera is the perfect smart pricing solution for our online store. Our team has gained the real possibility to focus on our main goals and streamline the pricing process through Competera instead of getting distracted by different SKU performances and price optimization issues. Today our assortment is priced corresponding to current market price and consequently attract shoppers with optimal price for products."
“As long as we used an SKU-centered approach, we could have gained a sales boost for a single SKU but the related products immediately dropped in volume.”