"What was interesting about the process that Compass(x) went through was that the research really focused on our key audiences and what their needs were. Through the experience with Compass(x), we’re reframing the way we talk externally about our organization which is something we’ve struggled with. The learning that has …

"Before we started our project, my impression of working with a strategy group was that we’d be shoehorned into what was seen as a gap in our industry. What happened instead is that Compass(x) focused on understanding who we are as a company and then identified opportunities that made sense …