"What was interesting about the process that Compass(x) went through was that the research really focused on our key audiences and what their needs were. Through the experience with Compass(x), we’re reframing the way we talk externally about our organization which is something we’ve struggled with. The learning that has happened across the organization hasn’t just affected our communications team, it has affected how the entire organization thinks about itself, how we are structured internally, how we present our structure externally, and this has had ramifications all across the board."