Tailor-Made Advertising was designed to allow businesses to outsource as much or as little of their advertising and market research needs as they would like. Their company allows you to take advantage of their experience buying and selling advertising media as well as working with media, printers and online advertising alternatives. Each media company that they work with is aware of their many clients, so they make sure that they have current information about their promotions, special deals, new vehicles and media changes. That means they learn much earlier than any single client would about advertising opportunities and what is working and what is not.
"Tailor Made coordinated a call tracking program for us that allowed us to track our advertising ROI and to monitor every phone call that came into our 10 stores in real time. As a result, Liz suggested training our sales team on call handling to make the most of every lead. She conducted in-store training that helped our managers keep appraised on how customers were being treated, and helped the sales team learn new ways to turn a telephone inquiry into a warm lead. It put the sales team in charge of the calls and got them to take phone numbers so they could work the leads later. The real-time reporting helped us immediately identify which media performed the best and which did not."
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