"Tailor Made coordinated a call tracking program for us that allowed us to track our advertising ROI and to monitor every phone call that came into our 10 stores in real time. As a result, Liz suggested training our sales team on call handling to make the most of every lead. She conducted in-store training that helped our managers keep appraised on how customers were being treated, and helped the sales team learn new ways to turn a telephone inquiry into a warm lead. It put the sales team in charge of the calls and got them to take phone numbers so they could work the leads later. The real-time reporting helped us immediately identify which media performed the best and which did not."