“Jim Gilmartin’s COA team is one of the nation’s leading experts on marketing to the New Customer Majority – adults 40 and older who now outnumber younger adults by over 130 million to 86 million. Their platform is behavior, not numbers. They know that statistics don’t buy. People buy. They understand people from the inside out and know to connect the dots between them and your company. My experience with Jim and the COA team is that they deliver results, not groundless opinions that depend on serendipity to be right.”
“Not only is COA’s team some of the nicest and brightest people I know, but they are true experts in marketing to boomers and older people. They taught me a great deal about this population – how they think, what motivates them, what reaches them. There are many people who claim to know this demographic, but these guys are the real deal. Their depth of knowledge, both theoretical and practical is unparalleled.”

Exceleron Designs is a full-service marketing company that focuses on providing effective marketing solutions. Dedicated to being truly unlike any other firms, Exceleron Designs delivers the highest level of branding and creative design, as well as genuine results-driven marketing, professional service, and superior ROI. As a complete marketing solution, their talented team is eager to assist you in developing the right solution for your business.
Customer Portfolios is a marketing technology leader that empowers its global clients to maximize the value of each customer. The company leverages advanced analytics and strategic best practices to uncover actionable insights and opportunities within the customer journey. The Workbench, CP's marketing automation platform, then delivers targeted and measurable Lifecycle Marketing communications to drive incremental revenue.
Harte Hanks is a global marketing services firm specializing in multi-channel marketing solutions that connect their clients with their customers in powerful ways. Experts in defining, executing and optimizing the customer journey, Harte Hanks offers end-to-end marketing services, including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center. From visionary thinking to tactical execution, Harte Hanks delivers smarter customer interactions for some of the world's leading brands. Harte Hanks’ 5,000+ employees are located in North America, Asia-Pacific and Europe.











