We chose Coming of Age for their invaluable boomer and senior market expertise. They have been outstanding partners who have delivered results far beyond our expectations.

There are many paths to consumer insights. Often, we look for what makes a group unique. COA looks for what makes it human. Their understanding of the brain and how it changes over time is invaluable to any marketer’s efforts. If you want to uncover game-changing insights your competition will miss, talk to COA.

Coming of Age helped us develop stronger relationships with our customers, strengthened our knowledge and helped us put that knowledge to practical application. They developed a new company identity, new, more effective call center training and scripting and new formats and content for written communications, website redesign and SEO services. We are well on our way to increased customer loyalty and retention!

Coming of Age brings to engagements significant knowledge of how to market and sell to older customers and has provided our members effective insights into how to best connect with boomers and older customers. Jim is one of the few marketing professionals I know that creates effective advertising and sales campaigns, loyalty programs and sales training programs to help clients increase profit in baby boomer and older consumer markets. COA brings a portfolio from which clients may choose the service that best positions them in the hearts and minds of these rapidly growing and lucrative populations.

It’s rare to find someone with the depth of Boomer Marketing expertise that COA provides. Not only can they pinpoint Boomers’ needs, but they bring together teams that create actionable programs to generate results. If you are looking for Boomer Marketing, COA’s your agency.

Our firm has worked with Coming of Age over the past several years as we tackled the emerging boomer financial services marketplace. They have always provided frank insights into the boomer and senior market and helped us develop advertising and content that we share with our customers. Coming of Age was the first marketing organization that really “gets it” when it comes to talking about the boomer mindset. They explained the mindset of our audience and helped us create a very effective campaign. The services were personal, cost-effective and had specific objectives in mind. They truly know their stuff! We highly recommend COA.

At Sunterra Resorts, the largest segment of our market is comprised of Boomer and older consumers. The COA team’s deep insights into the minds of our customers helped us improve our marketing efforts for much greater effectiveness. His training sessions also provided our sales teams with approaches that enabled them connect with clients more successfully on a personal level.

Coming of Age’s team is by far the most knowledgeable and skilled practitioners’ of marketing and selling to baby boomers and senior customers I’ve encountered. They’ve collaborated with our team since 2005. Their contributions included consulting with senior leadership to differentiate Humana in the senior markets; collaborating on brand/grass roots advertising scripts for TV and print ads; contributing to the effectiveness of the our pre-enrollment RV Tour and “Partners” program; recommending changes to improve Humana’s website; and designing several product handbooks and creating print ads for various products. COA’s contribution to Humana’s success was evident in our exceeding our sales goals and we look forward to a continuing collaboration.

Jim and all his colleagues at Coming of Age are true experts on the 50+ market. Their insights on aging Americans and their advice on marketing and advertising can turn any program into a winner. COA’s services resulted in a major increase in our Medicare Advantage Plan sales and our ability to effectively connect with our markets. Their results are measurable and remarkable.

Coming of Age has been a valuable resource to our organization. Staying ahead of the curve in our industry is made a lot easier by having their services and up to date views on marketing and selling senior living.

I wanted to write and tell you how much I enjoyed working with Coming of Age on a variety of projects over the last few years. You helped us with project identity and logo design, ad campaigns, brochures, direct mail pieces and newsletters. The end result was always top quality, within budget and effective. I was also impressed with the ongoing research that COA does to broaden your knowledge of the older adult market. This was really helpful in our work in senior housing as there was no learning curve for you to climb. In fact, often you educated us. You always started out by listening to us and to our clients. You quickly noticed any bias and sensitivities and incorporated those into the work product. This was particularly effective in our work with religious sponsors. You were adaptable and worked well within time frames which were often short. The combination of your industry expertise, your commitment to producing effective work and your willingness to listen to our input and fine tune until all parties were satisfied, made this a pleasurable experience for us.

Not only is COA’s team some of the nicest and brightest people I know, but they are true experts in marketing to boomers and older people. They taught me a great deal about this population – how they think, what motivates them, what reaches them. There are many people who claim to know this demographic, but these guys are the real deal. Their depth of knowledge, both theoretical and practical is unparalleled.

Coming of Age helped us to effectively reposition our Long Term Care insurance product in the market. Their understanding of our targeted customers easily translated into successful communications and website designs. Their knowledge of how to best connect with baby boomers and older customers is the best we’ve encountered. Jim and his colleagues are top professionals. They listen to what you would like to achieve and then present you with options that will accomplish the stated goal. A pleasure to work with at all levels of the company. I heartily recommend their services to any company that targets boomers and older customers – you can’t go wrong.

Coming of Age has an extraordinary knowledge of the baby boomer and senior market. They are on top of the latest trends in connecting products to this demographic. They work with clients to understand fully their objectives then craft effective campaigns that drive positive results. They are a true pleasure to work with as evident by their long term client relationships.

Jim Gilmartin’s COA team is one of the nation’s leading experts on marketing to the New Customer Majority – adults 40 and older who now outnumber younger adults by over 130 million to 86 million. Their platform is behavior, not numbers. They know that statistics don’t buy. People buy. They understand people from the inside out and know to connect the dots between them and your company. My experience with Jim and the COA team is that they deliver results, not groundless opinions that depend on serendipity to be right.