“It’s unusual for me to write to a marketing company regarding their services. As you know, our focus in designing our club was to make it attractive to the aging baby boomer and senior. We were very impressed by your knowledge of these customers and you proved it in designing the direct mail campaign. The campaign was very successful and we reached our membership goals. And, I have to tell you a story. I received a call from a potential member who stated ‘I was really impressed by your brochure, and although I’m unable to join, if I could, I would.’ Thanks again for your insights and help.”