“During this first project working with Cite, I was delighted by how quickly they developed an understanding of the Parex brand and instinctively got what I was trying to achieve. The creative process was really well handled and resulted in a strong campaign and EXcellent visual treatment! We’re all looking …

“They always challenge me. I generally give them a brief around commercial objectives, they go away and do some research, then come back with what can be done. But, they nearly always challenge it and say here is the bigger/better opportunity, Donald.”