"The initiative that they helped to define would help to deliver efficiency in the procurement process, while affording the CIO for the Army the opportunity to better control and manage the ICT spend for the entire Front Line Command. Nudge Digital’s Agile approach has been very welcome within the Directorate Information in the Army Headquarters. Their engagement with our Staff, specialist and expert users has been exemplary. In scoping the definition of the project and identifying the variety of personas involved in our end to end processes they have succeeded in writing down elements of our operating model that had not been defined in such detail to that point. The addition of user stories just added to the detail, and at the same time educated many in our organisation about agile software development processes. Nudge achieved all of this while trying to get their heads around the military (and Army in particular) ways of working, which is a real credit to their patience and professionalism. They had a very obvious desire to learn about our often overly bureaucratic ways, and I applaud their patience in dealing with it. In summary, Nudge Digital were a delight to work alongside, delivering us a really useful set of products that are helping to point us in the right direction. I could not thank them enough for their refreshing, independent and objective approach to our ways of working. It was a pleasure working with such a friendly, professional team and I happily recommend them to other users in the Ministry of Defence or other Government Departments."