circuly is a subscription management software dedicated for product-as-a-service like cars , bikes , consumer electronics, baby goods, heavy equipment, clothes, furniture, and their ilk. Their software enables companies to also rent out their products instead of just selling them. In this way, they create further sales potential for their customers and at the same time bring sustainability to e-commerce.

With their subscription management software for physical products, they support young companies in optimizing and scaling existing rental models and help established companies to build new, circular business models as a second mainstay.