Chord was founded in 2021 by Bryan Mahoney and Henry Davis, when the former Glossier execs realized that the technical infrastructure they’d developed together for the pioneering DTC company had the power to revolutionize ecommerce. They created Chord as the first headless platform by operators, for operators — so they could put the most sophisticated commerce tools in the hands of visionary brands.
"We've tried various tools in the past, and while many excel in one area, they falter when you attempt to merge different metrics. With everything set up in Snowflake through …
"We wanted to be better, quickly — and without hiring a ton of people. Chord has allowed us to do just that.”
“Our business grew exponentially, and so did the dataset our team relied on to drive the business forward. Unfortunately, our data wasn't organized very well, it lived across different systems, …
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