“Our sales force has embraced the Challenger Approach, which has enabled them to engage the customer in a Conversation Choreography comprised of Insight and thought leadership. These impactful conversations have resulted in big wins around the globe.”
"There was a big benefit to using Challenger skills and messages compared to my negotiations the last time around. I believe it was much more difficult for them customers to throw up roadblocks because they felt that I was bringing value and knowledge to their business."












