"Our team has built the skills needed to drive change, present themselves as value added partners and close larger sales. The Challenger programme has given them the confidence and framework to deliver our differentiated expertise at every customer touchpoint."
“This is a must-read book for every sales professional. The authors’ ground breaking research explains how the rules for selling have changed and what to do about it. If you don’t want to be left behind, don’t miss this innovative book that provides the new formula for selling success.”