"There was a big benefit to using Challenger skills and messages compared to my negotiations the last time around. I believe it was much more difficult for them customers to throw up roadblocks because they felt that I was bringing value and knowledge to their business."

"The Challenger Sale speaks to the core of how we're engaging with our clients We want our sales force to deliver insightg and value not sale pitches That's why our entire organisation is being trained on the skills and behaviour that make challengers successful."