"The standardized address database, containing product applications and all services and inquiries, allows us to respond faster to the needs of our customers. It provides greater transparency for service and sales staff, particularly when conducting indirect sales in an international environment."

"We were able to markedly strengthen the cooperation on common projects interdepartmentally. This has promoted networked-thinking, common action, enthusiasm and genuine interest in customer wishes. And it is exactly that that our customers appreciate the most about us – and also what we very much appreciate about CAS genesisWorld."