"We always believed that if you want to save CO2e you have to go with big volumes. Consequently, you can only go with big volumes if you are a B2B company partnering with the existing industry, rather than going against it or trying to replace it."
"It is easy for the user to specify what they will have for lunch or dinner by pulling different sliders in the calculator for meat, legumes and vegetables. A meal with a large steak, rice and cream sauce will definitely show red. A plate with lots of legumes and vegetables will probably show green and reach the goal of limiting the emissions to 0.5 kg carbon dioxide equivalents."