"We struggled a lot when we were getting in touch with fruit suppliers because obviously food waste is such a massive taboo: No one wants to admit that they have food waste. We are trying to break that taboo, make the whole supply chain more transparent. It wasn’t until Baxters, …

"Fruit surplus –what we get– is past the farm gate. These surplus fruits have already passed quality checks and it happens throughout the supply chain, when someone orders too much or frozen food that has just passed the best before date but is still perfectly usable. When that happens and …