"We were looking for a platform that runs state-of-the-art machine learning software and still allows us to keep control over the coding behavior at all times. Most other tools act as a black box in this regard. Also, it was critical to us that the tool can be integrated into …

"Getting started was easy. We were able to simply transfer the existing codebook from our customer satisfaction survey to code the Google Maps reviews. Today, we can almost completely automatically evaluate 10,000 reviews per year. The connection between the Google Maps star rating and the free-text reviews helps us to …