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Caplena is a customer feedback tool that uses augmented intelligence to help market researchers, CX professionals, and consultants uncover deep insights from their open-ended text. Caplena’s story began when co-founders, Maurice and Pascal, realized that most market research firms that handle customer feedback face the same issue: Too many open ends and not enough time to accurately analyze them.
"Rugby as a sport is full of jargon so some of our terms aren't recognizable at first glance to a computer. We can chuck them into this [Caplena] platform and …
"We needed a tool that allowed us to quickly and cost-effectively analyze 50’000 verbatims per quarter while still making sure that the output is as interpretable and accurate as if …
"We used Caplena to improve the Teufel Boomster, which had high satisfaction ratings, but quantitative KPIs showed room for customer-centric improvement. Caplena helped us identify areas for improvement, like a …
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