“We use Cambri for example to quantify the results we get from a focus group, to test packaging designs, to identify how a product would best be introduced to the market, and much more.”
“As a consumer insight specialist, I like to be involved in designing the research questions but the brand managers can then run the tests and interpret the results on their own. I can be the expert who challenges their thoughts and helps to make sure that they get the insights they need with the tool they use.”