“To our surprise, the British audience tolerated nudity very well. In fact, they were less shocked by it than the Germans. Our dry and laconic sense of humour resonated well with British consumers and our jokes did not get lost in translation. This was a relief because humour is one of the hardest things to convey across different cultures.”
“Cambri is an essential partner for us to understand people’s thinking, feeling and behaviour to develop relevant brands, businesses and services.”












