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"Marketing strategist and author David Meerman Scott suggests that free content gets 20 to 50 times more downloads than content that requires the user to input contact information. By combining free and premium articles we enjoy the best of both worlds – traffic and leads, but we wanted to make …
Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment …
Marketo, an Adobe Company, provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline …
Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide …
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