“We’re the only major broadcast channel that puts in-season shows out for free, Our content is ad-supported, whereas most other platforms are subscription-based and feature only past season content. Our viewers aren’t limited to past season catch-up.”
"What we’ve established with SSAI is a way to reach this segment that are often invisible to agencies and advertisers we can reach them with online video where other publishers can’t.”
"I am particularly happy with the sophistication of their platform which allows us to easily target and track video advertising across our mobile sites and apps, deploy a time-based ad tracking system and quickly scale delivery of our online video products."
"When you think about global-level development and security, there’s no reason not to choose the ‘best."
“We were concerned about the reliability of YouTube’s data to determine things like viewer demographics and total video views, Furthermore, they needed to control which users could view the content and prevent unwanted disclosure of company information. “We wanted to create an experience for watching videos within our app by the end of 2020. While we still distribute videos on YouTube, we only use it for marketing.”
“Pictet does not rely on a business model that makes profits from selling financial products and charging commissions. Continuous communication is important for customers and sales companies to understand our products and investment approach. That’s why we’ve started using videos."
"With the Video Marketing Suite, you can now manage all your videos comprehensively while taking advantage of the best features of both YouTube and Brightcove."
"The order of content to be distributed can be programmed and managed in advance, much like programming a television program. We used to outsource this service in the beginning, but now we can easily do it in-house."
“With the call for work style reform, sales representatives have to meet with customers in a limited amount of time. In order to further expand our business, we needed a way to use digital to get to know our customers and link that to smooth sales activities.”
"The big advantage is that we can now explain to our clients and internal members how our programs are viewed online and how the ads are viewed."
“We began to explore the possibility of distributing everything online."
“When we were delivering DVDs, we could only obtain qualitative feedback from questionnaires. However, by switching to online distribution, we have been able to find out in real time which videos are popular with children of which age groups. We knew from a gut feeling and from the results of questionnaires that the videos featuring Shima Jiro were popular, but it was only when we obtained the data that we realized that the English-language videos were also being watched a lot. We can now make use of this data to create videos."
"I was able to create this system by myself, without spending much time, and at no cost. If this system is used within the company, it should lead to cost reductions."
“In the subscription model, business continues to grow by keeping the cancellation rate down. But that’s not all. If customers are satisfied, word of mouth will spread the business. Our department is in charge of promoting use in order to support ‘customer success."
"We want to do everything in a data-driven way, so it’s pointless to have a system that doesn’t collect data perfectly."
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