25 BrandMaker Testimonials

"Global control of the Bayer brand is enormously important. The BrandMaker Digital Asset Manager provides us with a central platform where employees worldwide can instantly access brand-approved assets. This ensures brand compliance at the regional and local level, strengthens our brand profile, and gives our teams the ability to rapidly respond to changing market conditions."

“These advancements serve to increase the scalability of marketing. We are moving away from manual processes, from people-intensive workflows. The immediate horizons are to work with BrandMaker on automated indexing of our documents and assets, and universal versioning and updating. In the near future we want to be able to meet increasing demands for new files as automatically as possible, specific to the needs of our customer, without sacrificing quality.“

"The decision to adopt BrandMaker’s Digital Asset Manager was made for three reasons: the system’s integration capability; the inherent scalability; and its modular structure. This modularity was critical to implementation because it gave us the ability to start small, test, refine, and gradually extend the platform to all groups, worldwide."

"The BrandMaker system gives us the ability to provide all retailers, regardless of size and location, with the marketing support they need. It is our central tool for distributing, managing, and providing our marketing materials in a CD-compliant manner, and in a wide variety of customizable formats."

"The pandemic showed us how important our marketing system is, because it gave us the opportunity to provide dealers with up-to-date marketing templates and advertising materials in a relatively short time. They were able to adapt quickly to the current situation in their respective state."

“Plans were not laddered to any business strategy. There was no linking between planning and budgeting. There were zero established operating procedures and no consistency on terminology.”

"The biggest advantage for us is that we can use BrandMaker to make our digital marketing assets available globally in a simple and efficient way."

"As a global company, we want to support our subsidiaries worldwide in their marketing activities in the best possible way. In doing so, it is essential to provide media digitally, indexed and constantly available from a central location. With BrandMaker, we have found a best-in-class solution and a reliable partner."

"Our goal was to simplify our marketing processes and to create, implement, and distribute marketing assets quickly and easily worldwide. We wanted to achieve greater transparency in the marketing activities of our subsidiaries and campaigns internationally, and to manage them more efficiently and cost-effectively. Our high expectations of the BrandMaker system in terms of transparency, speed, and efficiency were met 100%."

"BrandMaker has brought us a big advantage – an enormous gain in efficiency. Now we have a real-time view of all activities as well as planned and already completed campaigns worldwide, instead of having to look at many individual Excel files."

“The only reason we succeeded delivering against the one-month timeframe was the work and research BrandMaker did during the presale phase. Their ability to hit the ground running helped tremendously in being able to successfully launch the initial product within one-month.”

“BrandMaker brings our marketing budget managers real-time cost attribution across all budgets. Combined with reliable performance measurement, we are able to adjust budgets and significantly optimize marketing ROI.”

"As we were putting together the annual financial statement, we realized that Excel was not helping and was in our way. Preparing this statement requires a lot of queries, fast. Excel wasn’t keeping up. And even a small formatting error can cause huge problems. It quickly became clear that we needed digitalization and automation in financial planning.“